Sunday, September 30, 2007

Spring Water Is For Swimming


Made by a US bottler called Glaceau, Smart Water comes from an artesian spring in Northern Connecticut. After the water is distilled, an equal amount of Magnesium, Potassium, and Calcium is added, creating electrolytes. The bullet shaped plastic container reinforces the product's image. Smart Water is water for anyone who wants to drink their best during tennis, golf, or even just sitting around.

Smart Water is just that: smart! The simple bottle and catchy slogans, such as "Spring water is for swimming, Smart Water is for drinking", make this company a marketing genius. Apple Inc.'s CEO Steve Jobs is well known for having a couple bottles of Smart Water sitting on a table at his keynote addresses.

It comes in either a 750 mL sport bottle, a 1.5 L bottle, or a 20 oz bottle. My friend Kevin has even used the watter to make coffee, "the key to great coffee is pure water" as he would say.

Believe it or not, you can order some here if you don't have a store nearby.
Enjoy

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